Bar-Ilan, J., Haustein, S., Peters, I., Priem, J., Shema, H., & Terliesner, J. (2012).
Beyond citations: Scholars' visibility on the social Web. arXiv preprint arXiv:1205.5611.
Barbour and Marshall. (2012) The Academic Online: Constructing Persona through the World Wide Web First Monday. 17(9). This paper explores how the construction of online identities or persona is now an essential activity for the academic both from the perspective of university value and individual/career value.
Cordell (2012) Creating and Maintaining a Professional Presence Online: A Roundup and Reflection The Chronicle of Higher Education. From the ProfHacker column; it summarizes and links to posts on the subject.
McGlone (2014) Building Your Online Identity notes from University of Michigan Workshop.
Nicholas, D., Herman, E., Jamali, H., Bravo, B. R., Boukacem-Zeghmouri, C., Dobrowolski, T., & Pouchot, S. (2015). New ways of building, showcasing, and measuring scholarly reputation. Learned Publishing, 28(3), 169-183.
Thelwall, M., & Kousha, K. (2015). ResearchGate: Disseminating, communicating, and measuring Scholarship?. Journal of the Association for Information Science and Technology, 66(5), 876-889.