Be consistent: With bios, profile pictures, and the name that you choose.
Be unique: Use your full name. If you have a common name, consider adding a name or initial to avoid confusion with others.
Maintain your profiles: Make sure it's up-to-date and the identity you wish to promote!
Cross-link your different professional profiles: Keep your personal profiles separate.
Set up alerts: On the web and on the major indexes in your field.