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If you don’t manage your online presence, you are allowing search engines to create it for you
How to Curate Your Digital Identity as an Academic By Kelli Marshall, January 5, 2015. The Chronicle of Higher Education
Be consistent! : With bios, profile pictures, and the name that you choose.
Be unique! : Use your full name. If you have a common name, consider adding a name or initial to avoid confusion with others.
Maintain your profiles : Make sure it's up-to-date and the identity you wish to promote!
Cross-link your different professional profiles : Keep your personal profiles separate.
Set up alerts : On the web and on the major indexes in your field.