Research Guides: Competitive Intelligence : Getting Started

SCIP: Strategic and Competitive Intelligence Professionals

SCIP is an organization for people involved in creating and managing business knowledge.

Recommended Databases

Business Source Premier from EBSCOhost This link opens in a new window
A database that provides coverage of articles on business, marketing, management, accounting, banking, finance, and more. Many articles are available with full-text. Company Profiles are also included as well.
Factiva (Dow Jones) This link opens in a new window
A premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva contains articles from The Wall Street Journal, Washington Post, USA Today, Barron's, and other major publications.
New York Times Online This link opens in a new window
Important: You must register using your NJIT UCID username/email to obtain access to NYTimes Online. NJIT students, faculty, and staff have 24/7 unlimited access including mobile access to the latest news with the ability to save and set up alerts on articles from 1851 to the present. Limited access to archive content: 5 articles per day for content from 1851 to 2002. This includes access to the InEducation academic resources or learning tools.
Nexis Uni (formerly Lexis Nexis Academic) This link opens in a new window
Database of news, business, and legal sources, including U.S. Supreme Court decisions dating back to 1790.
Academic Search Premier from EBSCOhost This link opens in a new window
A leading multidisciplinary research database. It provides acclaimed full-text journals, magazines, and other valuable resources from 1970 to the present time.
Richard K. Miller & Associates (RKMA) Market Research Handbooks This link opens in a new window
RKMA publishes 12 biennial market research handbooks that focused on marketing and the consumer marketplace. The handbooks include Business-to-Business Marketing, Consumer Behavior, Consumer Marking, Consumer Use of the Internet & Mobile, Entertainment, Media & Advertising Market Research, Healthcare Business Market Research, International Consumer Markets, Leisure Business Market Research, Restaurant, Food & Beverage Market Research, Retail Business Market, Sports Marketing, and Travel & Tourism Market Research.
BCC Research This link opens in a new window
A database of selected technology market research reports, reviews, and technology newsletters. Reports cover categories including advanced materials, chemicals, engineering, environment, healthcare, information technology, manufacturing, and nanotechnology. Authorized NJIT members can search the database but must contact an NJIT Librarian to download a report.

What is competitive intelligence?

Competitive intelligence (CI) is the legitimate strategic and tactical research and analysis designed to identify threats and opportunities. (Leonard Fuld)

CI involves the use of public sources to develop data on competition, competitors, and the market environment. It then transforms, by analysis, that data into [intelligence]. Public, in CI, means all information you can legally and ethically identify, locate, and then access (Proactive Intelligence--McGonagle and Vella, 2012).

WHERE TO BEGIN

SOURCE Table 8: Krizan, L. (1999). Intelligence essential for everyone. Joint Military Intelligence College. Occasional paper no. 6. Washington, DC.

Subject Guide

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