Skip to Main Content
[NJIT Library Logo]

Competitive Intelligence : Getting Started

How to create and manage business knowledge for decision-making.

SCIP: Strategic and Competitive Intelligence Professionals

SCIP is an organization for people involved in creating and managing business knowledge.

Recommended Databases

What is competitive intelligence?

Competitive intelligence (CI) is the legitimate strategic and tactical research and analysis designed to identify threats and opportunities. (Leonard Fuld)

CI involves the use of public sources to develop data on competition, competitors, and the market environment. It then transforms, by analysis, that data into [intelligence]. Public, in CI, means all information you can legally and ethically identify, locate, and then access (Proactive Intelligence--McGonagle and Vella, 2012).


SOURCE Table 8: Krizan, L. (1999).  Intelligence essential for everyone. Joint Military Intelligence College.  Occasional paper no. 6.  Washington, DC.


Subject Guide

Profile Photo
NJIT Librarians
Live Chat Hours:
*Monday-Thursday, 10am to 5pm
Phone: 973-596-3210
Text: 973-510-2060

New Jersey Institute of Technology
University Heights, Newark, New Jersey 07102-1982
(973) 596-3206
Contact Us | Ask A Librarian |  Map & Directions | A to Z Site Index

Copyrighted 2024 | Robert W. Van Houten Library