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Competitive Intelligence : Getting Started
How to create and manage business knowledge for decision-making.
A database that provides coverage of articles on business, marketing, management, accounting, banking, finance, and more. Many articles are available with full-text. Company Profiles are also included as well.
A premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva contains articles from The Wall Street Journal, Washington Post, USA Today, Barron's and other major publications.
Important: You must register using your NJIT UCID username/email to obtain access to NYTimes Online. NJIT students, faculty, and staff have 24/7 unlimited access including mobile access to the latest news with the ability to save and set up alerts on articles from 1851 to the present. Limited access to archive content: 5 articles per day for content from 1851 to 2002. This includes access to the InEducation academic resources or learning tools.
Nexis Uni features business and legal sources from LexisNexis including U.S. Supreme Court decisions dating back to 1790. The database offers personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
RKMA publishes 12 biennial market research handbooks that focused on marketing and the consumer marketplace. The handbooks include Business-to-Business Marketing, Consumer Behavior, Consumer Marking, Consumer Use of the Internet & Mobile, Entertainment, Media & Advertising Market Research, Healthcare Business Market Research, International Consumer Markets, Leisure Business Market Research, Restaurant, Food & Beverage Market Research, Retail Business Market, Sports Marketing, and Travel & Tourism Market Research. Access: 2016 to current.
A database of selected technology market research reports, reviews, and technology newsletters. Reports cover categories including advanced materials, chemicals, engineering, environment, healthcare, information technology, manufacturing and nanotechnology. Anyone can search the database, but users need to contact a reference librarian to download a report.
Competitive intelligence (CI) is the legitimate strategic and tactical research and analysis designed to identify threats and opportunities. (Leonard Fuld)
CI involves the use of public sources to develop data on competition, competitors, and the market environment. It then transforms, by analysis, that data into [intelligence]. Public, in CI, means all information you can legally and ethically identify, locate, and then access (Proactive Intelligence--McGonagle and Vella, 2012).