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Competitive Intelligence : Getting Started

How to create and manage business knowledge for decision-making.

SCIP: Strategic and Competitive Intelligence Professionals

SCIP is an organization for people involved in creating and managing business knowledge.

Recommended Databases

Business Source Premier Covers most business and management topics--accounting, banking, economics, finance, international trade, operations, marketing, information technology, management, and public administration.

Full-text of 2100 sources and abstracts of articles from many more scholarly and professional publications, academic journals, and trade magazines are included. Analytical company reports published by MarketLink, as well as industry, and country reports are also included.

Factiva   Dow Jones’s Factiva provides access to global business information and includes content from top national newspapers including the full Wall Street Journal,  the New York Timesthe Washington Post, Dow Jones & Reuters newswires, business journals, market research reports, analyst reports, podcasts, and websites. Covers companies, industries, financial markets, economics and more. Useful for accessing current news that addresses management issues.

The New York Times  Full access to the New York Times 1851-present, via the NJIT library.  One time registration required with NJIT email address. 

Nexis-Uni (formerly Lexis-Nexis Academic). Contains full text of newspapers, trade publications, legal materials, company dossiers and industry information.

Academic Search Premier  An all purpose database including articles on all topics with a diverse set of sources.  (Quickstart Guide to Ebsco's Academic Search Premier - similar to Ebsco's Business Source  databases) 

BCC Research.  A database of technology market research reports, reviews, and technology newsletters. Reports cover categories including advanced materials, chemicals, engineering, environment, healthcare, information technology, manufacturing and nanotechnology. Anyone can search the database but needs to see a reference librarian to download the selected reports.

More Library Databases - by Subject


What is competitive intelligence?

Competitive intelligence (CI) is the legitimate strategic and tactical research and analysis designed to identify threats and opportunities. (Leonard Fuld)

CI involves the use of public sources to develop data on competition, competitors, and the market environment. It then transforms, by analysis, that data into [intelligence]. Public, in CI, means all information you can legally and ethically identify, locate, and then access (Proactive Intelligence--McGonagle and Vella, 2012).


SOURCE Table 8: Krizan, L. (1999).  Intelligence essential for everyone. Joint Military Intelligence College.  Occasional paper no. 6.  Washington, DC.


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