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Resources for Industrial Designers
Marketing, Branding,etc.
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Resources for Industrial Designers: Marketing, Branding,etc.
Welcome
General & other issues
Digital Resources
History, Research, etc,
Materials, Manufacturing
Marketing, Branding,etc.
Branding
1 C/G : one-color graphics : the power of contrast
Brand Bible : the complete guide to building, designing, and sustaining brands
Branding logos & marks : elements of branding design.
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Logotype
The fundamentals of branding
Marketing & Advertising
Colour hunting : how colour influences what we buy, make and feel
Consumer behaviour
Muji = Mujirushi Ryōhin
The fundamentals of creative advertising
The fundamentals of marketing
Packaging
Best practices for graphic designers : packaging : an essential guide for implementing effective package design solutions
Boxed and labelled : new approaches to packaging design
Package design now!
Packaging essentials : 100 design principles for creating packages
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Materials, Manufacturing
New Jersey Institute of Technology
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