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ENTR320 - Financing New Venture



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Joseph Mercuri
Van Houten Library
Central Avenue Building
Room 1040
(973) 596-8498


The following databases are best bets for literature on your topic:

  • Business Source Premier - provides coverage of articles on business, marketing, management, accounting, banking, finance, and more. Many articles are available with full-text. Company Profiles are also included as well.
  • Business Insights: Essentials - in-depth coverage of businesses, including company profiles, industry profiles, products and brands, financial reports, company rankings, histories, and full-text periodical articles.
  • Academic Search Premier - leading multidisciplinary research database. It provides acclaimed full-text journals, magazines, and other valuable resources from 1970 to the present time.
  • Richard K. Miller & Associates (RKMA) Market Research Handbooks - publishes 12 biennial market research handbooks that are focused on marketing and the consumer marketplace. 
  • BCC Research - database of selected technology market research reports covering topics such as advanced materials, chemicals, engineering, environment, healthcare, information technology, manufacturing, and nanotechnology. NJIT faculty, student, and staff can search the database but you must contact an NJIT Librarian to determine if we have access to the report.

Note: The tutorial below is the platform used for Business Source Premier and Academic Search Premier. It should give you general guidance on how to use the interface but there may be slight differences.

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University Heights, Newark, New Jersey 07102-1982
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