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ECET 400 - Capstone Project: Answers to Your Questions
Spring 2019 Research Guide for NJIT ECET400 Senior Project
Question: What are some resources to help me survey the market?
There are two resources that may help you as you begin investigating a market for your project deliverable: Mintel and Thomasnet.
The first resource, Mintel, is the world's leading market intelligence agency. It offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Access is available to NJIT students by stopping by Rutgers University Dana Library.
Thomasnet is the website of the Thomas Register of American Manufacturers. It is a directory of suppliers, also known as the green books. Its primary purpose is to help buyers find new vendors of products, but it can also be useful for gathering, analyzing, and distributing intelligence about products, customers, and competitors,
For a more comprehensive listing of resources, the NJIT library has created a Business Information Research Guide. Please feel free to contact us if you need further guidance on locating and using marketing resources for your project!