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The Elements of Style by 
Clear and to the Point by True or False?Most PowerPoint presentations are:* compelling* illuminating* informative* clear and to the pointAnswer: FalseMake a change following the principles of Stephen Kosslyn:* a world authority on the visual brain* a clear and engaging writerMaking PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modernscience has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that havedescending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles,anyone will be able to produce a presentation that works!
The Scott Foresman Handbook, MLA Update 2003 by Since the best-selling first edition, The Scott Foresman Handbookhas proven again and again that a comprehensive handbook can be easy, practical--even fun--to use. Each new edition has proveded complete, up-to-date material on writing processes, argumentation, style, grammar, mechanics, and punctuation, in friendly and accessible language. Yet, new ground has been broken as the authors have anticipated new developments in writing influenced by new theories and new technologies. Earlier editions have led the field in addressing civic literacy, visual literacy, online research, service learning and other emerging trends. As a result of this forward-looking philosophy, writers using The Scott Foresman Handbook know what college writing means today and what writers will need to know tomorrow.
Scientific Writing by The book helps scientists write papers for scientific journals. Using the key parts of typical scientific papers (Title, Abstract, Introduction, Visuals, Structure, and Conclusions), it shows through numerous examples, how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized. To enable the writer to assess whether these parts are well written from a reader's perspective, the book also offers practical metrics in the form of six checklists, and even an original Java application to assist in the evaluation.The focus of the book is on self- and reader-assisted assessment of the scientific journal article. It is also the first time that a book on scientific writing takes a human factor view of the reading task and the reader scientist. By revealing and addressing the physiological causes that create substantial reading difficulties, namely limited reader memory, attention span, and patience, the book guarantees that writing will gain the much coveted reader-centered quality.
Style and Ethics of Communication in Science and Engineering by Scientists and engineers seek to discover and disseminate knowledge so that it can be used to improve the human condition. Style and Ethics of Communication in Science and Engineering serves as a valuable aid in this pursuit--it can be used as a textbook for undergraduate or graduate courses on technical communication and ethics, a reference book for senior design courses, or a handbook for young investigators and beginning faculty members. In addition to presenting methods for writing clearly and concisely and improving oral presentations, this compact book provides practical guidelines for preparing theses, dissertations, journal papers for publication, and proposals for research funding. Issues of authorship, peer review, plagiarism, recordkeeping, and copyright are addressed in detail, and case studies of research misconduct are presented to highlight the need for proactive attention to scientific integrity. Ample exercises cause the reader to stop and think. Style and Ethics of Communication in Science and Engineering thus motivates the reader to develop an effective, individual style of communication and a personal commitment to integrity, each of which are essential to success in the workplace.
The Craft of Research by With more than 400,000 copies now in print, The Craft of Research is the unrivaled resource for researchers at every level, from first-year undergraduates to research reporters at corporations and government offices. Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
Research Strategies by Online resources have given us access to more knowledge than ever before. We're buried in data, and defining what is and what is not genuine information becomes more of a challenge all the time. In this fifth edition of Research Strategies, author William Badke helps you make sense of all of the available information, shows you how to navigate and discern it, and details how to use it to your advantage to become a better researcher. Badke focuses on informational research and provides a host of tips and advice not only for conducting research, but also for everything from finding a topic to writing an outline to documenting resources and polishing the final draft. Study guides, practice exercises, and assignments at the end of each chapter help reinforce each lesson. An experienced research instructor who has led thousands of students to become better researchers, Badke uses humor to help you gain a better understanding of today's complex, technological world. Research Strategies provides the skills and strategies to efficiently and effectively complete a research project from topic to finished product. It shows how research can be exciting and even fun.
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Merriam-Webster's Online Dictionary
